Synthetic biology dyes

A synthetic biology company called Huue is going forward to create dye’s from bacteria. The cool part is that they are taking machinery that is in plants and introducing them into bacteria.
An advantage is that you could manipulate and then come up with new dyes. The dye Huue has started with is called Indigo and is the first dye that was made from plants and used for clothes.
They are going to create a similar product but produced in bateria. So what are the advantages – fast production and the ability to modify to exact specifications but it is probably not as cheap as producing from a plant which has very low production costs.
Time will tell whether this business model will work…