Business and Enterpreneur

Social Media has become the number one area to focus if you believe all the literature and articles that have been written on it. If your organization does not do social media (Facebook, Twitter, or Linkedin) in addition to other advertising methods then it cannot hope to capture the minds of the audience, so goes…

There are many ways to start a company and the traditional approach has been to complete the business plan, have all the ideas and business plan and then jump in. However, with the lean startup methodology the idea is to fail often and quickly before the company invests too many of its resources. The idea…

Property management companies typically manage properties of rich individuals. That management could be something like taking care of the property, managing it or more detailed as in managing the rentals, the renters and engaging repairs as required. Most of them require some kind of agreement which is for a fixed amount. This company has come…

When one thinks about scientific laboratory, the challenges that come to mind are techniques or difficult procedures but according to the survey conducted by lab automation group, here are the top challenges listed as percentage of importance by the applicants.   This is interesting because among the major challenges is money. The staffing may also…

Innovation and invention takes time to progress and get absorbed into the daily thought. It is also developed over time based on the influence from the current thinking and is not very radical as hypothesized. This is best illustrated by an example. Charles Darwin is rightly credited for his theories on evolution and it leads…

This is an unusual strategy adopted by only a few companies. The company believes in its strategy, instrument, device or service so much that it essentially tells the customer, we are different and we would like to stay that way. Join us if you like us otherwise we do not care. This is a tough…

Changing the perspective is always difficult. It is hard to imagine how the perspective can be changed in a standard product that is off the shelf but often times it works significantly if the same device or instrument is used in a unique or different way. Let’s go back to the example of a centrifuge…

Continuation of discussion on what takes for a company to shine in a crowded marketplace with the example of a centrifuge company. The company that makes centrifuges has to change the acceptable practices that better fit its business and model. For example, this centrifuge company realizes that the acceptable practice in the market is to…

The instinct in the market is to have a broad based technology and serve different segments of the customer. We will continue discussing the centrifuge example since this is a commodity in a research lab and very few scientists pay any attention the Make or model of the centrifuge as long as it works and…

When a new technology comes to the market, it is novel and there are no competitors. But, as time passes there are other entrants to the marketplace and the competition heats up. Soon, other companies start coming into the marketplace and creating their differntiators that make them unique in the marketplace with features. For a…