Business and Enterpreneur

Did you know about Paul the Octopus who could predict soccer matches? Since 2008, Paul the psychic octopus has been correctly picking the right team that will win the world cup soccer matches especially Germany in a German zoo. It works like this: to make Paul predict the right match, the zoo keepers in Germany…

There are several reasons why people spend so much time and money on cars. It goes beyond just transportation. If it was just transportation then people would buy the most efficient form of transportation. People spend their own money and time on making the transportation better and sometimes, even very showy. Would scientists spend as…

The “know your customer” is an often repeated slogan that is repeated in almost all marketing books. Yes, it is very important to know your customer but do you know who the customer sells to ? If the customer is selling to another business, it behooves you to know that other business too. After all,…

What are the key issues for a pharmaceutical advertisement agency ? An advertising agency works with different pharmaceutical and Biotech companies to enable them to sell and advertize their product to the customers. There are about 200 major companies in the US and for many of them the digital media is critical, whether that is…

Motivating people is tough. There is even a hypothesis that states that it is impossible to motivate people or employees – you can only hire the pre-motivated employee. And how do you judge motivation in a short interview – that would be another challenge on a another blog. Anyway, here is one perspective on the…

A quote from LEGO “ Innovation flourishes when the space available for it is limited. Less is more” LEGO designers found that innovation thrives more when the boundaries are limited. In contradiction to what is thought of as complete “blue sky” freedom that is required for innovation, the LEGO designers found a big contradiction. A…

Many companies train their employees and then tell them the rules about safety, work and other work related things but very few inculcate the values that are important to the company. LEGO is one interesting company that set very clear values on what it expects its employees to do and believe about its products: Limited…

Ole Kirk Christiansen, was a carpenter who founded LEGO toys. His story is very inspiring and amazing to see how one carpenter in one country takes it forward to create a great worldwide company. The motivating story is told to every LEGO employee but from the beginning to success was no easy road. Ole’s wife…

There are several ways to look at development: The Lego way used to be that the best is good enough in the book “Brick by Brick” with the assumption being that the product has to be perfect before it is made available to the general public. However, the second line of thought is that the…

It takes many steps to make a businessman. The path from a scientist to businessman takes many more steps. There are some fascinating stories out there and the three entrepreneur mentioned in the link below have fascinating stories by themselves.