Business and Enterpreneur

The story of Lego has been used as an example for many a MBA course. The story is incredible. Lego – a privately owned company did almost everything right – they listened to the customer, they developed products in different categories, enabled innovation in their company and came up with unique ideas. When the technology…

Murano is known for the glass blowing industry in Italy’s venice. Tourists visit in great numbers and almost all of them pass by Murano to buy some glass piece of value. However, what they buy are the usual momento’s and nothing very expensive. Thus, a glass blower who has to keep the kiln working day…

Supreme Court made a ruling on June 13, 2012 that DNA sequences found in nature is not patentable. This seems obvious since this is the product of nature and so a company or a person cannot patent a fish or a frog as it occurs in nature. The ruling can be found in this PDF…

Social media requires that the information is exchanged among friends, associates and colleagues. The company’s role in the exchange is to make it easier, for a person reading the company material, to exchange that information. This is enabled very simply on the website by enabling buttons for sharing the information socially. It takes only one-click…

One area that has become very popular within the social networks is the hashtag. This is the ability of people to mark with a prefix specific areas of interest to mark their keywords that can be searched. This makes it easy for other users to find the topic of interest. But, an additional advantage is…

Social media is active. The people and participants come there to participate, to share and distribute news. The role of the company is to provide material that is interesting that will generate more activity but also more interest from the members. One activity that is always popular is some kind of contests. These generate some…

Visual content is important. It is essential that there is some visual content on the web page or in any social media. It has been proven over and over again that facebook pages with visual content are more effective in generating likes than pages with just written content. Similarly, Simply measured study found that videos…

If you write code then you have to know what you can do to license the code but even if you are just a user of open source software, it is useful to know what kind of licenses you are being subjected to when you download and install the software. This article will be in…

When someone patents a new technology or product and want other people to use it, they typically allow licensing of the technology for a fee or a charge. The licensing terms are negotiated carefully and avidly by both the parties that allows the licensee to make money while the licensor gets to use the technology…

Social Media has become the number one area to focus if you believe all the literature and articles that have been written on it. If your organization does not do social media (Facebook, Twitter, or Linkedin) in addition to other advertising methods then it cannot hope to capture the minds of the audience, so goes…