Mindblown: a blog about philosophy.
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Key issues for a pharmaceutical advertisement agency
What are the key issues for a pharmaceutical advertisement agency ? An advertising agency works with different pharmaceutical and Biotech companies to enable them to sell and advertize their product to the customers. There are about 200 major companies in the US and for many of them the digital media is critical, whether that is…
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Innovation can be simple or hard
When innovation is being discussed, it is often associated with some new technology and a revolution that changes the process. There are workshops that link creativity with innovation and also make it seem like that it requires some unique and expensive technology to implement. Whatever the case might be, one thing is clear that innovation…
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Discrimination of paintings by mice
Dr Shigeru Watanabe at Keio University is an unique scientist in that he believes that birds and mice have an ability to distinguish fine art. He has published that sparrows and pigeons have the ability to distinguish one form of painting from the other. This might be a basic pattern recognition by the animals…
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Blender: Open source 3D software
It is always amazing to see that there are several options available for users as they develop 3D models for imaging. The one that is open source and has been gaining significant following is Blender. There are several choices for users for software and there are several websites that will compare the different offerings. The…
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How do you motivate people?
Motivating people is tough. There is even a hypothesis that states that it is impossible to motivate people or employees – you can only hire the pre-motivated employee. And how do you judge motivation in a short interview – that would be another challenge on a another blog. Anyway, here is one perspective on the…
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Open Source Laboratory Equipment
One thing that irks most laboratories is the cost of running a lab. Research laboratories are run in a non-profit mode with most of their money coming from Government grants or other sources of funds. Their motive is not profit and the primarily goal is to educate, discover and if possible invent. That requires…
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Magnetic sensors in biology
There has been a superb paper in Frontiers in Zoology, that describes the landing patterns of birds. The paper writer is also an amazing feat of data collection. The team of Hynek Bruda noted landings of nearly 14 species of birds and observed nearly 15,000 birds. They noticed that the birds always landed in the…
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Video gaming is good
Interesting paper in Nature that talks about how playing video games decreases the cognitive decline and enhances the multi-processing. This shows that specifically designed games, the article used a paper called Neuroracer that enhanced the brain capability. This is especially true in the aging brain and points to the need for development of cognitive enhancement…
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Innovation contradiction
A quote from LEGO “ Innovation flourishes when the space available for it is limited. Less is more” LEGO designers found that innovation thrives more when the boundaries are limited. In contradiction to what is thought of as complete “blue sky” freedom that is required for innovation, the LEGO designers found a big contradiction. A…
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Cell thickness measurement
Cell change shape frequently as they move and divide but the measurement of the thickness is difficult. Current microscopy techniques can measure the dimensions in X and Y axis very accurately but cannot measure the cell thickness. Confocal microscopy, that is usually used with fluorescence dyes can measure the thickness of the cell but it…
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