Category: Business and Enterpreneur
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Biggest challenges in the lab 2013
When one thinks about scientific laboratory, the challenges that come to mind are techniques or difficult procedures but according to the survey conducted by lab automation group, here are the top challenges listed as percentage of importance by the applicants. This is interesting because among the major challenges is money. The staffing may also…
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Innovation – Progression and development rather than burst of insight
Innovation and invention takes time to progress and get absorbed into the daily thought. It is also developed over time based on the influence from the current thinking and is not very radical as hypothesized. This is best illustrated by an example. Charles Darwin is rightly credited for his theories on evolution and it leads…
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Commoditization of technology – Part 5 – take it or leave it attitude
This is an unusual strategy adopted by only a few companies. The company believes in its strategy, instrument, device or service so much that it essentially tells the customer, we are different and we would like to stay that way. Join us if you like us otherwise we do not care. This is a tough…
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Commoditization of technology – Part 4 – New Perspective.
Changing the perspective is always difficult. It is hard to imagine how the perspective can be changed in a standard product that is off the shelf but often times it works significantly if the same device or instrument is used in a unique or different way. Let’s go back to the example of a centrifuge…
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Commoditization of technology – Part 3 – Change the normal.
Continuation of discussion on what takes for a company to shine in a crowded marketplace with the example of a centrifuge company. The company that makes centrifuges has to change the acceptable practices that better fit its business and model. For example, this centrifuge company realizes that the acceptable practice in the market is to…
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Commoditization of technology – Part 2 – Improve on good.
The instinct in the market is to have a broad based technology and serve different segments of the customer. We will continue discussing the centrifuge example since this is a commodity in a research lab and very few scientists pay any attention the Make or model of the centrifuge as long as it works and…
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Commoditization of technology – or how to sell a centrifuge? Part 1
When a new technology comes to the market, it is novel and there are no competitors. But, as time passes there are other entrants to the marketplace and the competition heats up. Soon, other companies start coming into the marketplace and creating their differntiators that make them unique in the marketplace with features. For a…
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Marketing: Adaptation to the market by companies
There is a nice example of a company that adapted its strategy to market in the USA. The company is called SodaStream it received an acknowledgement for being in the 50 best companies by Fast Company. SodaStream realized that if it had to market in the US, then it had to adapt to what Americans…
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Licensing new technology
It is surprisingly difficult for most companies to list what “new” technology they need. Pharmaceutical companies especially struggle with this item. Can they categorically state a specific item is not of interest to them if the company advertising company tells them this is “new” technology ? Or how does a small company approaching a big…