Category: Business and Enterpreneur

  • Five ways a company could patent DNA sequence despite Supreme Court decision

    Supreme Court made a ruling on June 13, 2012 that DNA sequences found in nature is not patentable. This seems obvious since this is the product of nature and so a company or a person cannot patent a fish or a frog as it occurs in nature. The ruling can be found in this PDF…

  • Social Media tricks Part 5 – Social buttons

    Social media requires that the information is exchanged among friends, associates and colleagues. The company’s role in the exchange is to make it easier, for a person reading the company material, to exchange that information. This is enabled very simply on the website by enabling buttons for sharing the information socially. It takes only one-click…

  • Social Media tricks: Part 4: Social Hashtags

    One area that has become very popular within the social networks is the hashtag. This is the ability of people to mark with a prefix specific areas of interest to mark their keywords that can be searched. This makes it easy for other users to find the topic of interest. But, an additional advantage is…

  • Social Media tricks: Part 3: Events

    Social media is active. The people and participants come there to participate, to share and distribute news. The role of the company is to provide material that is interesting that will generate more activity but also more interest from the members. One activity that is always popular is some kind of contests. These generate some…

  • Social Media tricks: Part 2: Visual content

    Visual content is important. It is essential that there is some visual content on the web page or in any social media. It has been proven over and over again that facebook pages with visual content are more effective in generating likes than pages with just written content. Similarly, Simply measured study found that videos…

  • Open Source Licenses – part 1

    If you write code then you have to know what you can do to license the code but even if you are just a user of open source software, it is useful to know what kind of licenses you are being subjected to when you download and install the software. This article will be in…

  • Licensing and deal making terms by the judge instead of business people.

    When someone patents a new technology or product and want other people to use it, they typically allow licensing of the technology for a fee or a charge. The licensing terms are negotiated carefully and avidly by both the parties that allows the licensee to make money while the licensor gets to use the technology…

  • Social Media tricks: Part 1: Get a partner

    Social Media has become the number one area to focus if you believe all the literature and articles that have been written on it. If your organization does not do social media (Facebook, Twitter, or Linkedin) in addition to other advertising methods then it cannot hope to capture the minds of the audience, so goes…

  • Lean startup

    There are many ways to start a company and the traditional approach has been to complete the business plan, have all the ideas and business plan and then jump in. However, with the lean startup methodology the idea is to fail often and quickly before the company invests too many of its resources. The idea…

  • Unique marketing technique

    Property management companies typically manage properties of rich individuals. That management could be something like taking care of the property, managing it or more detailed as in managing the rentals, the renters and engaging repairs as required. Most of them require some kind of agreement which is for a fixed amount. This company has come…