Every company needs marketing and sales. Some it may be generated by the discussion by customers themselves but on the other hand, companies spend substantial amount of money for marketing and sales. However, marketing as its practiced is changing – the digital marketing is taking over more of the dollars as compared to the traditional marketing. This has put a lot of stress on marketing supply agencies – leading to a giant merger between French and American big agencies : Publicis and Omnicom.
This has been significant for many but also has implications for the healthcare industry. How things change is to be determined but many pharmaceutical companies currently depend on marketing that inform the customers about the new treatment options available. Similarly, much of the healthcare industry is dependent on imparting information through the marketing channels and that is going to change with this merger.
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