McGurk effect – you actually hear only what you see or want to hear!

Companies that you previously did not think were in the data mining business or in the prediction business have used data mining technologies in strange but very useful ways. Your company too has some “useless” data that can be harvested. It really comes down to asking the correct question. Google obviously is centrally in the…

In treatment of cancer, there has been a significant thought in the value of personalized medicine. In general there is agreement that each cancer is slightly different and therapies need to be targeted specific for different patients. However, since each combination of therapy is unique, they have to be customized for the patients. This works…

It is known through significant psychological research that humans are very sensitive to loss. That means the sad feeling of loss is much stronger than happiness feeling of gain. This manifests itself in strange ways. For example, in the stock market, the possibility to avoid a loss makes people take wrong decisions – they delay…