Category: Mobile
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Companies combining technology or mobile with healthcare
There are several companies, including Microsoft and Google that are in the healthcare and IT space. These companies have the IT technology but they are heading into the healthcare space because they recognize the demand. There are a few companies that would be good to explore in this space that are catalyzing the science. Practice…
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Mobile Medical Devices Funding
Mobile devices have become omnipresent electronics available to everyone and application development has led to a few developers becoming wealthy. However, for many of them, the money generated is not from sales but rather the advertisements that are displayed at the bottom of the application. If the app is free then all the revenue is…
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Mobile phone controlling real things
Mobile phones are great if all that you want to do is to check your email and then do something simple- like call a friend! However, when you try to control other electronic things with your phone then things get complicated. The interfaces from the phones are many: infrared, Bluetooth, wifi and of course the…
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Robitussin marketing phone app
Pfizer has a great marketing engine amongst the rest of the big pharma companies. Very early on, they realized that they should start developing applications that would be useful to their customers. One of the things that they decided to come up with was an application on the mobile phone that would tell you where…
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Mobile phone app for smokers
Pfizer has a drug in the market called Chantix (Vareniciline) which is used as a smoking cessation aid. It works through blocking the effect of nicotine on the brain. However, to supplement it they have introduced a free app called Plan Q. This application won the CIO 100 award and is a unique companion app…