Category: Business and Enterpreneur

Look at the picture of the bridge with graffiti. There have been significant effort that has gone into making a mark on the bridge – not just the cost of paint, application cost and also substantial risk to mark at locations that look very dangerous. So why do people do it ? One obvious reason…

We had a brief chance to greet Seth Godin at the MarTech Conference and his talk was at the conference was educational as well as entertaining. Seth Godin has written more than 20 books, is a known figure in marketing, and gives very informative talks. His message at this meeting was not about specific ideas…

How do you price an information or digital product? Lets imagine you think there is a business opportunity in cataloging all the pizza places in the neighborhood. This short blog is not about whether such a database is profitable or a viable business in the age of easy google information but rather how do you…

      The capitalistic economy believes that competition is good and useful to keep prices “competitive” and good for coming up with new technologies and products. In the macro-economic area, that makes perfect sense.   However, from the company perspective, competition wastes resources. If your company is competing on price, rack space and just…

However, note that it IS regulated by the Regulation CF and there are several guidelines that govern. For example, there is limitation on investment in a 12 month period per individual – so you can invest about $2k to $100k (for high net worth individuals). Note this is not something that you do casually –…

Did you know about Paul the Octopus who could predict soccer matches? Since 2008, Paul the psychic octopus has been correctly picking the right team that will win the world cup soccer matches especially Germany in a German zoo. It works like this: to make Paul predict the right match, the zoo keepers in Germany…

There are several reasons why people spend so much time and money on cars. It goes beyond just transportation. If it was just transportation then people would buy the most efficient form of transportation. People spend their own money and time on making the transportation better and sometimes, even very showy. Would scientists spend as…

The “know your customer” is an often repeated slogan that is repeated in almost all marketing books. Yes, it is very important to know your customer but do you know who the customer sells to ? If the customer is selling to another business, it behooves you to know that other business too. After all,…

What are the key issues for a pharmaceutical advertisement agency ? An advertising agency works with different pharmaceutical and Biotech companies to enable them to sell and advertize their product to the customers. There are about 200 major companies in the US and for many of them the digital media is critical, whether that is…

Motivating people is tough. There is even a hypothesis that states that it is impossible to motivate people or employees – you can only hire the pre-motivated employee. And how do you judge motivation in a short interview – that would be another challenge on a another blog. Anyway, here is one perspective on the…