When you have a business website, it is important to track visitors, the places they visit, the hits you get and other analytics that tell you more about whether your content is relevant and whether there is information that is useful to visitors or customers.
Most companies make it a part of their daily, weekly or monthly review process to understand the visitors. There are many tools out there and Google makes their own tools available to the website owners when they have incorporated their tools into the website.
For those with an Android phone the one that has been getting good reviews is an app called gAnalytics. This enables you to see you analytical statistics on the road, away from the office. The best that can be said about it: it works.
Download it at the link below and try it out with your website data.