McGurk effect – you actually hear only what you see or want to hear!

Companies that you previously did not think were in the data mining business or in the prediction business have used data mining technologies in strange but very useful ways. Your company too has some “useless” data that can be harvested. It really comes down to asking the correct question. Google obviously is centrally in the…

It is known through significant psychological research that humans are very sensitive to loss. That means the sad feeling of loss is much stronger than happiness feeling of gain. This manifests itself in strange ways. For example, in the stock market, the possibility to avoid a loss makes people take wrong decisions – they delay…

There are many ways to understand data mining and there are several tutorials on the subject. Dr. Susan Holmes at Stanford has been teaching and practicing different statistical methods and has significant insight into the process of teasing out information from complex data sets. She made an interesting observation in “The Theory that would not…