We had a brief chance to greet Seth Godin at the MarTech Conference and his talk was at the conference was educational as well as entertaining. Seth Godin has written more than 20 books, is a known figure in marketing, and gives very informative talks. His message at this meeting was not about specific ideas to implement but rather as a call to action to do something about Marketing
Here are the key learning’s:
- Know who your customer is – The cat food can is labeled for the buyer and not the cat
- Differentiate yourself in the marketplace from similar me -too products
- Find a niche to target
- You interrupt the customer so make the message educational or entertaining
- Education will change dramatically
- Be authentic and not just a sales person
- Competition is good – it means that there is a demand
Read more at his website or blog.