What are the key issues for a pharmaceutical advertisement agency ?
An advertising agency works with different pharmaceutical and Biotech companies to enable them to sell and advertize their product to the customers. There are about 200 major companies in the US and for many of them the digital media is critical, whether that is on the web or whether that is video, social media. Conventional media surprisingly also plays a big part for the agencies. MMM-online.com asked them about what would be the most significant challenging factor for the agency and their environment in 2014. And this is what they came up with:
The surprising fact is that many of them are growing and have typical issues involved with growth. Like all growing companies one of the major challenges is the ability to find good talent and the growing pains associated with growing the company.
One crucial factor that was missing was that they were not bothered by the Regulatory issues that plague the rest of the industry.