A quote from LEGO “ Innovation flourishes when the space available for it is limited. Less is more”
LEGO designers found that innovation thrives more when the boundaries are limited. In contradiction to what is thought of as complete “blue sky” freedom that is required for innovation, the LEGO designers found a big contradiction. A tighter definition of the requirements gave them a tighter definition and direction to enable them to be creative for a defined problem.
Also, be reasonable on expectations. Do not jump into any new business till you understand it.
Read more in the book “Brick by Brick” linked below.