Social Media has become the number one area to focus if you believe all the literature and articles that have been written on it. If your organization does not do social media (Facebook, Twitter, or Linkedin) in addition to other advertising methods then it cannot hope to capture the minds of the audience, so goes the wisdom of current articles. However, most organizations struggle with what they need to do to make it in social media technology. There are many tricks that can be used but lets think about something simple.
Partners: Every company has customers and it has partners. If it manufacturers something then it works with suppliers – those suppliers are partners in making your product. If it is software, then the other software that the company uses or the computers that they use and their makers could be the partners. Eventually, whatever a company does it almost always ever has partners. Use these partners to create co-advertising strategy, or even something else – like a promotion that you can do together. Work with them to do things together.
And if you need help outside both of your organization to do things together then use “Sideqik”. They call themselves partner marketing help…
However, simpler the better. At least get your partner on your website and send them some information. Whatever you can do to grow together will help both of you.